However, because gray market dealers aren’t bound by pricing policy rules from brands, they may discount a bit more, in certain instances, and actually charge more in other instances. A discussion of the gray market and why it exists is really for another article. Unofficial ways of buying watches include a host of “gray market” dealers who aren’t authorized dealers but acquire timepieces in a range of ways. An official place to purchase a new watch is the authorized dealer that carries a range of brands. There are official and unofficial places to purchase a watch. The point of this article is to show certain “hidden areas of value” that might very well change why and where you make your watch purchase decisions. These natural tendencies of consumer behavior aren’t abandoned when it comes to buying luxury goods such as watches. It’s true, and while our goal isn’t (completely) to tell people where to buy their luxury watches, there is an infrequently discussed story here to share.Īs a consumer generally, your job is to get the most value for your money. These benefits aren’t typically advertised and you very well might not know about them. Journe, Grand Seiko, Tudor or any other luxury watch at an authorized dealer often referred to as an AD. Did you know that there are valuable and very tangible benefits to buying your Audemars Piguet, Breguet, F.P.
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